How to Clean your Mailing List in GetResponse

You have been building your list for a while now, and as it grows you realize that there are more and more subscribers that do not open your emails. As in any mailing list you have those who open all your emails, those who open them once in a while, and those who have never opened them at all. You should clean your mailing list as there is no point emailing people who are not reading what you send.

The advantages of cleaning your list are:

– a better open rate.
– a cheaper auto-responder fee.
– a more responsive list.

I have to admit that I spent quite some time finding out how to do that in GetResponse. I decided then to write this tutorial so you can save your valuable time for more important tasks.

Clean your mailing list in GetResponse

You need first to login into your GetResponse account.

Then go to “Contacts” and “Search Contacts”.

clean your mailing list in GetResponse

This is what you will see next.

GetResponse cleaning


In this account there are 4,676 leads at the moment.

Click on the “Advance Search” link.

GetResponse cleaning 3

You have now 3 different search options to set-up.

Select the campaigns you want to clean. In this example I chose to clean 6 mailing lists that are all related.

GetResponse cleaning 4

Then select the auto-responder sequence.

GetResponse cleaning 5

I chose to select all results.

Now let’s choose the Subscription date.

GetResponse cleaning 6

I chose “All time”.

Now, add a condition: Message not opened – all – never

It’s going to sort all the contacts that have never opened your emails in the lists you selected.

GetResponse cleaning 8

Click the “Show contacts” button.

GetResponse cleaning 6b

And here are your inactive contacts.

GetResponse cleaning 10

You can see on the left panel that the filter is active.

In this example there are 490 contacts that have never opened my emails. They have been sitting there for months and there is no reason they will start to open emails now.

The next step is to check the “Choose all” option.

GetResponse cleaning 12

And get rid of these useless leads.

GetResponse cleaning 13

Click the “Actions” link and select “Remove from account”.

GetResponse cleaning 14

A confirmation pop-up will show. Click “OK”.

GetResponse cleaning 16

When you return to the Contact Search page, you will see your count has decreased… for the better!

I hope this tutorial on how to clean your mailing list in GetResponse has been useful to you.

Michel Gerard

Michel Gerard

PS: Visit my Facebook Page today to get answers to your Internet marketing questions.

PPS: Are you a local or small business that needs help with Facebook ads, list building, social media management?… Hire Me

6 Thoughts on “How to Clean your Mailing List in GetResponse

  1. Le Xuan PhongNo Gravatar on April 8, 2017 at 10:41 AM said:

    Thank you.

  2. Hi Michael,

    Thanks for your tutorial, I also cleaned my GetResponse account, but I have another question: after some of the contacts get unsubscribed or get deleted by me, I now have a bunch of inactive addresses in “removed” and “unsubscribed” lists. How to get rid of them for good? I didn’t find any option to delete from these lists.


    • Michel GerardNo Gravatar on August 2, 2015 at 9:30 AM said:

      Hello Vladimir,

      They will stay in your account like this, but they do not count for your current number of leads in GetResponse.

  3. Hi Michael,

    it’s the first time I am here. I came across your post after doing some research in Google.

    I agree with you that it is important to clean your list once in a while as it doesn’t make sense having people in your account that seems not to be interested in what you have to say.

    However, I have a different approach of deleting those subscribers.

    As you might know, the tracking of autoresponders is never accurate, as it depends on a small 1px image, that triggers the open counter when loaded.

    But not all email clients allow downloading graphic content – what would be necessary to load the tracking pixel. Hence it happens that emails that get opened are not counted as such, but they probably even clicked a link.

    That’s why I add the condition AND ‘Link not clicked’, ‘All’, ‘Never’.

    This way I make sure, that subscribers who are active and click links, but didn’t get counted due to restrictions of their email client, won’t get deleted by accident.

    Hope it helped and have a great day,

  4. GabrielNo Gravatar on February 23, 2015 at 1:47 PM said:

    Hello Michel

    Thank you for sharing this tutorial. I ever wondered how I easily can delete my “dead contacts”.

    All the best!

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