Do you want to know how to get Facebook page Likes at a low cost? Learn how I do it effortlessly after having been stuck 2 years at 75 likes.
I have had Facebook pages for quite a long time and several years ago I hired someone on Odesk to manage my Facebook page of the time.
This is what I got!
I had more than 2,000 Facebook Likes produced in a very short time, certainly bought and fake Likes. I got blocked by Facebook and she got the boot.
I then created other pages and the one I am showing you today in this case study is a page that stayed idle for a couple of years, achieving an outstanding 75 Likes as of 03 August 2015.
I was about to abandon the page in June 2014, but I tried out of desperation a Facebook ad by myself…
I got 1 Page Like for $2.81. That was it, I abandoned the page. I am sure you would have done the same.
Then, I found this course and it changed everything:
Taking this course gave me hope that something could be done to get Facebook Page Likes for $0.01 and I applied what I learned. I have only completed 71 lectures so far and there is still more to learn and improve.
I started on the 5th of August on a small budget, $1, $2, or $3 per day depending on the total monthly budget I have for Facebook ads and what’s allocated to other ads.
This is the progression for my Facebook Page Likes:
This is the Facebook Page:
Type “Michel Gerard” in the Facebook search window to see the real page.
Before I go further with the ads, let me tell you why I am growing this page. I am doing it to get more social proof on all the websites and blogs I have.
This shows on my main blog.
This shows on my second blog.
This shows on my Membership site.
This shows on all my squeeze pages.
This is a lot of social proof for many different websites and it is really great to be able to grow this kind of numbers on a small budget.
Also, I didn’t dream to have this kind of results before when I wake up in the morning.
I also didn’t dream to have this kind of engagement.
I posted this update one hour ago, there are only 36 people reached and already 3 Likes. I guess I am on target with my audience. This is not even an article of mine I shared.
I get Notifications constantly now and the page is less than 8K Likes.
I can tell you that I am very pleased with the results. I’d like more comments, but even the best get few comments as shown in the course…
Now, how do I do it?
Let’s see…
Ad Manager:
This is the campaign results for the last 30 days.
I have 2,471 new Likes for a small budget of $35.64.
This campaign is ongoing and when I started I tested different ad sets targeting different low cost countries and interests.
I created in total 6 campaigns in order to find a winner that I have now been running for the last 30 days.
5 of the campaigns were not working very well and I found out that supposed low cost countries were costing me more than they should.
These are the results I got for this winning campaign.
Performance:
The campaign has been ongoing for a month with a daily budget of $1 or $2 per day and you can see in the graph that the cost varies between $0.01 and $0.02 per Like. I believe this can’t stabilize to a value because the daily budget is so low. But anyways, the average for 30 days is $0.01, which is good.
Audience:
Now let’s look at the audience I have for the page with this ad.
You can see that my audience is 25-34, which is the segment I am targeting and you also see that 90% are men.
Men are costing $0.01 per Like while women are costing $0.02 per Like. So women are costing double than men, looks like real life isn’t it?
I wonder at this point if I should remove them to bring the cost down a little bit… but, I think I’ll keep them anyway.
Placement:
Let’s look at the Placement now.
As usual, the Mobile News Feed is taking over the Desktop News Feed. The Desktop News Feed is only 2% in reach and also costing more.
I wonder at this point if I should separate the campaign in two, one for mobiles and one for desktops. What would you do?
Want to see the desktop ad?
This is the Mobile Ad.
I did not target the Desktop right column and had a few variations in text and images in the 5 testing ad sets that I have now stopped.
Now, you wonder, what am I targeting exactly?
Ad Set Setting:
This is the Ad Set setting of the winning ad.
My audience is defined and I have a potential reach of 5,800,000 people. My daily reach is 740 to 2,000 people for a budget of $2 per day.
These are the locations I target after elimination of the costly countries during the test period.
There are 20 countries.
These are the other settings I have.
I targeted men and women between 25 and 45 years old, speaking the English language and having these 3 interests: network marketing, Entrepreneurship an digital marketing.
I also excluded people who liked the page.
Remember that these settings might not work for you, they are the results of my testing Ad sets.
There are much more tweaking I could do to improve this campaign. I’d like to try to target “Friends of people who liked the page”, and also maybe clean up a few countries and add more interests.
This will be done eventually, but for now, the campaign serves it’s purpose to bring me new Likes everyday at $0.01 on a low budget and effortless.
I hope you enjoyed this case study that was originally posted in the Facebook course below, and I await your questions in the comment box below.
Want to learn more about Facebook Marketing and Facebook Ads?
Take the Facebook course or read the book.
