Facebook Page Likes on a Low Budget

Do you want to know how to get Facebook page Likes at a low cost? Learn how I do it effortlessly after having been stuck 2 years at 75 likes.

I have had Facebook pages for quite a long time and several years ago I hired someone on Odesk to manage my Facebook page of the time.

This is what I got!

Facebook page Likes - blocked

I had more than 2,000 Facebook Likes produced in a very short time, certainly bought and fake Likes. I got blocked by Facebook and she got the boot.

I then created other pages and the one I am showing you today in this case study is a page that stayed idle for a couple of years, achieving an outstanding 75 Likes as of 03 August 2015.

I was about to abandon the page in June 2014, but I tried out of desperation a Facebook ad by myself…

I got 1 Page Like for $2.81. That was it, I abandoned the page. I am sure you would have done the same.

Then, I found this course and it changed everything:

Facebook

Taking this course gave me hope that something could be done to get Facebook Page Likes for $0.01 and I applied what I learned. I have only completed 71 lectures so far and there is still more to learn and improve.

I started on the 5th of August on a small budget, $1, $2, or $3 per day depending on the total monthly budget I have for Facebook ads and what’s allocated to other ads.

This is the progression for my Facebook Page Likes:

This is the Facebook Page:

Type “Michel Gerard” in the Facebook search window to see the real page.

Before I go further with the ads, let me tell you why I am growing this page. I am doing it to get more social proof on all the websites and blogs I have.

This shows on my main blog.

This shows on my second blog.

This shows on my Membership site.

This shows on all my squeeze pages.

This is a lot of social proof for many different websites and it is really great to be able to grow this kind of numbers on a small budget.

Also, I didn’t dream to have this kind of results before when I wake up in the morning.

I also didn’t dream to have this kind of engagement.

I posted this update one hour ago, there are only 36 people reached and already 3 Likes. I guess I am on target with my audience. This is not even an article of mine I shared.

I get Notifications constantly now and the page is less than 8K Likes.

I can tell you that I am very pleased with the results. I’d like more comments, but even the best get few comments as shown in the course…

Now, how do I do it?

Let’s see…

Ad Manager:

This is the campaign results for the last 30 days.

I have 2,471 new Likes for a small budget of $35.64.

This campaign is ongoing and when I started I tested different ad sets targeting different low cost countries and interests.

I created in total 6 campaigns in order to find a winner that I have now been running for the last 30 days.
5 of the campaigns were not working very well and I found out that supposed low cost countries were costing me more than they should.

These are the results I got for this winning campaign.

Performance:

The campaign has been ongoing for a month with a daily budget of $1 or $2 per day and you can see in the graph that the cost varies between $0.01 and $0.02 per Like. I believe this can’t stabilize to a value because the daily budget is so low. But anyways, the average for 30 days is $0.01, which is good.

Audience:

Now let’s look at the audience I have for the page with this ad.

You can see that my audience is 25-34, which is the segment I am targeting and you also see that 90% are men.

Men are costing $0.01 per Like while women are costing $0.02 per Like. So women are costing double than men, looks like real life isn’t it?

I wonder at this point if I should remove them to bring the cost down a little bit… but, I think I’ll keep them anyway.

Placement:

Let’s look at the Placement now.

As usual, the Mobile News Feed is taking over the Desktop News Feed. The Desktop News Feed is only 2% in reach and also costing more.

I wonder at this point if I should separate the campaign in two, one for mobiles and one for desktops. What would you do?

Want to see the desktop ad?

This is the Mobile Ad.

I did not target the Desktop right column and had a few variations in text and images in the 5 testing ad sets that I have now stopped.

Now, you wonder, what am I targeting exactly?

Ad Set Setting:

This is the Ad Set setting of the winning ad.

My audience is defined and I have a potential reach of 5,800,000 people. My daily reach is 740 to 2,000 people for a budget of $2 per day.

These are the locations I target after elimination of the costly countries during the test period.

There are 20 countries.

These are the other settings I have.

I targeted men and women between 25 and 45 years old, speaking the English language and having these 3 interests: network marketing, Entrepreneurship an digital marketing.

I also excluded people who liked the page.

Remember that these settings might not work for you, they are the results of my testing Ad sets.

There are much more tweaking I could do to improve this campaign. I’d like to try to target “Friends of people who liked the page”, and also maybe clean up a few countries and add more interests.

This will be done eventually, but for now, the campaign serves it’s purpose to bring me new Likes everyday at $0.01 on a low budget and effortless.

I hope you enjoyed this case study that was originally posted in the Facebook course below, and I await your questions in the comment box below.

Want to learn more about Facebook Marketing and Facebook Ads?

Take the Facebook course or read the book.

Facebook Facebook Marketing and Advertising in 2016


Michel Gerard

Michel Gerard

PS: Visit my Facebook Page today to get answers to your Internet marketing questions.

PPS: Are you a local or small business that needs help with Facebook ads, list building, social media management?… Hire Me

2 Thoughts on “Facebook Page Likes on a Low Budget

  1. Daniel SteinbergNo Gravatar on June 20, 2016 at 11:44 PM said:

    This works! I went from 86 likes to over 1100 in about 1.25 months for peanuts! And they are from people interested in my page, not ‘fake’ likes. Check out Kids Beyond Meds on Facebook.

    This course is the real deal- best course I ever took on Internet marketing. I can’t vouch for Michel and Jerry enough.

    Anyone who wants can contact me with any questions about the course. I’m an extremely satisfied customer-the content and the strategies and the support is out of this world. It’s a steal!

    -Daniel Steinberg
    Therealdanielsteinberg at gmail

    • Michel GerardNo Gravatar on June 21, 2016 at 7:44 AM said:

      Thank you Daniel for confirming that this method works and also that the fans you get are interested in your page topic indeed.

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